GET YOUR BEARINGS
You know you want to get from Point A to Point B but do you really know where you are right now? Data analytics helps you figure out where are and where you need to go.
WHERE ARE YOU GOING?
You can use data analytics to figure out what path you are on and whether you need to change direction. It can be used to extract nuggets of information that you otherwise wouldn't know about which can help in determining which way you need to go.